The other day a business founder asked me if beauty could help his company become more profitable, and I replied: “Why would you want to do it any other way?” My answer is based upon my belief that we need to design and build businesses that regenerate our world. In the same way that nature works – regeneratively, creating conditions conducive to all life. The laws of our universe, the atomic DNA of life are all said to be beautiful. This is the language beauty speaks, taking us away from surfaces and into the foundations of things. The design of our natural world and cosmos offer us insight of what the future of business will look like. Especially if we want to be around for a while longer.


Artiklen er skrevet af Alan Moore


 

The only business model you will ever need

No company could ever afford such a long-term investigation into what makes life thrive, evolve, shine and grow. For example, nature wastes nothi

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