A new book encourages designers and consumers to take responsibility for overproduction and overconsumption, and to alter unsustainable production and behavioral patterns.

The trendy design-object is made to develop from being new, shiny, and attractive at its peak —when it is brand-new and freshly acquired by the consumer — to slowly, or perhaps very quickly, being experienced as unattractive and obsolete.

That is the mechanism that makes the wheels of consumption spin. The trendy design-object is linear: it moves from a starting point to an endpoint, and this development is designed to be a downgrade.

A trendy dress, pair of shoes, piece of furniture or toy is premeditated to be consumed — to have all its nutrients sucked out of it and provide the user with a quick burst of energy, and then to be discarded or expelled.

As an antithesis, the anti-trendy design-object has a circular or, maybe even more accurately, an iterative lifespan.

Using the t


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