The purpose of the anti-trendy design-object

A new book encourages designers and consumers to take responsibility for overproduction and overconsumption, and to alter unsustainable production and behavioral patterns.

The trendy design-object is made to develop from being new, shiny, and attractive at its peak —when it is brand-new and freshly acquired by the consumer — to slowly, or perhaps very quickly, being experienced as unattractive and obsolete.

That is the mechanism that makes the wheels of consumption spin. The trendy design-object is linear: it moves from a starting point to an endpoint, and this development is designed to be a downgrade.

A trendy dress, pair of shoes, piece of furniture or t