Futureproofing is the leadership discipline for the 2020s: See, Learn, Decide, Commit.

By Andrea Kates

The world’s 2020-21 Covid response reflects a new leadership superpower: Futureproofing

Just as the 2020 Covid pandemic hit, it was clear that the medical community would be strained to handle the crisis. Uncertain how to contain the virus, treat patients, and protect first responder medical workers, one fact became clear. There was a shortage in personal protective equipment (PPE) for frontline workers. Society ran the risk of grinding to a shocking halt unless someone stepped forward to lead.

It was a dramatic moment for companies whose teams perceived a stunning new reality. They had to think differently, shift priorities strategically, and respond effectively. LVMH transformed factory production from perfume to hand sanitiser. GM distributed one million face masks. Clorox upped their game in producing hand wipes. And Marc


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