With the increasing amount of disinformation there is a need for renewing institutions and rebuilding trust in the global society. 

By Greg Satell

Marshal McLuhan, one of the most influential thinkers of the 20th century, described media as ‘extensions of man’ and predicted that electronic media would eventually lead to a global village. Communities, he predicted, would no longer be tied to a single, isolated physical space but connect and interact with others on a world stage.

What often goes untold is that Marshal McLuhan did not see the global village as a peaceful place. In fact, he predicted it would lead to a new form of tribalism and result in a ‘release of human power and aggressive violence’ greater than ever in human history, as long separated — and emotionally charged — cultural norms would now constantly intermingle, clash and explode.


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