The metaverse is not a thing of the future – it is already moving retail beyond the physical restraints of reality. Immersive experiences offer unique ways to engage with a younger, wider audience, helping brands stay engaged and relevant. The merging of the physical and digital world enables brands to contextualise brand awareness and craft memorable customer experiences. 

By Jack Stratten, Insider Trends

Many of the world’s biggest brands are already engaging with the metaverse, through NFTs (non-fungible tokens), virtual stores and digital items for avatars. The possibilities are endless. Here are 10 must-see metaverse concepts that are redefining

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