Mange brands sidder i venteposition til samfundet åbner igen. Det er en skam, for det er netop nu, at brands kan skabe en nær og dyb relation til forbrugerne. Ét af grebene hertil er at tappe ind i de trends, der hersker på de visuelle medier.
Af Julie Daugaard, Dentsu
På de visuelle medier såsom Pinterest, Instagram og diverse livstilsblogs dyrker forbrugerne igen ‘back to basic
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