Food business as usual? Exciting start-ups around the globe are challenging existing market logics with their innovative business ideas. Both from a brand and retail perspective. Johan Åkesson, partner at trend and innovation agency Sprillo, based in Stockholm, explains why Nordic players should be inspired by these five – to many still unknown – brands and businesses.

Af Johan Åkesson


01 The Not Company

Five young scientists in Chile have created a brand out of their sixth associate’s best skills. His name is Guiseppe. He is an artificial intelligence algorithm. The Not Company

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