A new trend book has been born – again. In august 2021 the new edition of ‘pej kids’ was published – and in this article you get a sneak peek of the content created for commercial brands who cater to families and children.

Af Pernille Kirstine Møller

Baby boom coming up

During Covid-19 there has been an increase in pregnancies and births in Scandinavia. It is not a huge baby boom, but a significant increase from previous years – and a significant increase from what we witnessed during the financial crisis from 2008-2012.

Notably, Scandinavia has seen more babies during Covid-19 than in the rest of Europe – indicating that the polic

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