This article helps you to anticipate some of the challenges that other organisations have experienced in building a forever transaction with their subscribers, so you can proactively avoid or address them as you evolve to fulfill your full vision.

The article is written by Robbie Kellman Baxter


Any business that has been around for two centuries knows something about adapting to changing marketing conditions. Bonnier AB is a privately held Swedish media company founded in the nineteenth century that is now using a subscription model to tackle the challenges of the twenty-first century media landscape.

The company created the C More Entertainment Group, a streaming service that leverages the strength of its TV4 ad-supported television powerhouse. Facing local competition as well as international threats like Netflix and Amazon’s Prime Video, the organisation focused on a relatively narrow catalog of uniquely Scandinavian


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