Gør kunderejsen til omdrejningspunkt for marketing og salg
Kunderejsen – the Customer Journey – stormer frem på agendaen…
Per Lobedanz Witthøfft er stifter og CEO i konsulentvirksomheden Journeywise, der arbejder i krydsfeltet mellem data, content, touchpoints og marketingteknologi. Han er tidligere direktør og partner ved forskellige reklame- og marketingbureauer og er i dag optaget af at hjælpe virksomheder med at forstå kunderejsen og bruge indsigten herfra til at levere relevante, personlige kundeoplevelser, der driver salg og loyalitet. Per Lobedanz Witthøfft er træt af markedsføringsrelaterede enten-eller diskussioner om data versus kreativitet og branding versus salg.
Kunderejsen – the Customer Journey – stormer frem på agendaen…
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