How to revisualise the future and create tomorrow.

You are in the passenger seat of a car travelling on a northern Florida highway one night in the mid-1950s. The engine is beating and the radio crackles with whatever music was on the charts back then. The driver is getting drunk. His name is James McLamore and a few miles back in Jacksonville, at a doors-falling-off-the-hinges kind of restaurant, he happened to taste the most divine hamburger. It was so good that he is now gulping whiskey-laced 7 Up and reconstructing the burger in his head. Licking his lips. Mmmm’ing. Taking a sip every now and then from his improvised cocktail. Miraculously, James McLamo


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