Reklamebureauet Ogilvy & Mather har på vegne af IBM eksperimenteret med smart og funktionelle billboards, som både integreres i bybilledet og har en smart funktion.
I Paris og London ses de innovative billboards, der er en del af kampagnen ”People for smart cities program”.
Ogilvy & Mather i Frankrig tog konceptet fra tegnebrættet, bukkede og bøjede det i brugbart former og vinkler.
Konstruere de disse billboards som en løsning på en smartere by.
Kilde: The Cool Hunter
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