We live in a world of constant buzz. We check our phones in average 150 times per day. Today, more than ever, we are drowning in images of ‘nice’ stuff. Instagram, Pinterest, and Tumblr etc. Many of the European countries are going through a financial boom now. I heard one of the leading architects in Sweden screaming to a furniture design company: “If you are not top of mind, I do not have time for you”. How do you stay top of mind? How do you stay relevant? In this article, we will look at how relevance has become a keyword today.

Af Stefan Nilsson

The digital platform Creative Blog did a survey at the end of 2016 and asked a number of establish

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