Applying the lean startup to corporate innovation strategy

Is it riskier to act quickly on trends or sit back and see how they play out before applying them to your company? A decade ago, lean startup innovation techniques placed a renewed emphasis on speed and experimentation that established a systematic approach to startup growth. As large firms began to adapt and apply these methods, they encountered unique challenges that led them to refine the theory and practice of lean innovation.

By Andrea Kates

An analysis of new research at the intersection of industrial management and entrepreneurial invention reveals six critical principles for succeeding in innovation at corporate scale. And these principles all point in one direction: towards the importance of responding to trends with a sense of urgency to maintain competitive advantage.

Acting on trends or maintaining status quo?
The previous era had a different a

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