Our needs and values change over time – of course they do. Life advances, humans adapt, businesses respond and keep up. Or do they? Is the wedding industry really that up to date? Human values and attitudes toward relationships are changing, and the number of marriages is plummeting. As we live for longer, and our tradition loving teenagers come of age, what does this mean for the wedding planners, florists, hotel venues and dressmakers who service our knot tying needs?

As a culture, we have fewer opportunities to celebrate in a formal way. There are no formal balls and dances anymore, nor are there dinners or seasonal social events. Normcore took over and now we dress for comfort. We are not used to hosting events or planning parties, ergo we drink prosecco on our sofa on a Wednesday and embrace a wedding with a lot of enthusiasm. It does not even have to be our own wedding – anyone’s will do, as it is our moment to throw all our merrymaking deprivation into

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