As the economic outlook coupled with recent indicators on changes in spending patterns spurs concern, the fashion industry proves to be resourceful. Our technological infrastructure has opened the door to a new approach to survival in the fashion industry by listening to what the public wants and providing alternates to meeting their needs. This article covers what is changing and how the industry is adapting to a new tactic that, so far, is proving profitable to the pioneers of this methodology.

Af Darryl S. Warren

Fashion, while seen for its creativity and materials, is above all a business, and its survival relies on the acute awareness of economic factors when reviewing and implementing decisions. This goes beyond design creation, covering aspects such as location determination, expansion and growth planning and even concept direction. Unfortunately, nobody is immune to the events on a global scale that impact our plans, especially when economics are


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