I am founder of the 100% fruit jam company, Superjam. The process from having started the company at the age of fourteen to being an iconic Scottish brand on sale in over a thousand stores around the world has thought me 10 important marketing lessons.

By Fraser Doherty

When I was a little fourteen year old boy, my Grandmother taught me how to make jam using the recipes she had perfected over h


Denne artikel kræver login.

…Er du allerede abonnent på TID & tendenser, kan du bare logge ind herunder. Er du ikke abonnent kan du få et abonnement lige her.